Kord-Kutting & Kaepernick
A few days ago on Facebook, one of my brothers “liked” an article showing empty seats during the first week of NFL football. Why? Because he feels that people should stand for the national anthem instead of protesting like Colin Kaepernick and a growing number of players and fans. The article implied that attendance is down because people who think like him are angry, and boycotting the games.
Black Lives Matter activist Shaun King has also proposed a boycott of NFL football but for exactly the opposite reason. Like Hank Aaron and a lot of people, King believes that Kaepernick is getting blackballed by the NFL owners for taking a public stance against police killings of black people that in many cases presented no obvious threat. For example: Tamir Rice, a boy playing with a toy gun, John Crawford, a man holding an air rifle he had just picked up in a WalMart; Philando Castile, a man who properly told the police he had a permit to carry, Walter Scott, who was shot in the back eight times as he was slowly running away from a traffic stop, and many, many others.
Today, Shaun King tweeted a link to this Bloomberg article, NFL TV Ratings Slump Again, with the comment, “Our boycott is working.” But the article, and the embedded video interview with Leo Hindery, Jr tell a different story:
Fewer people watched the opening week of National Football League coverage than they did last year, a decline TV executives chalk up to Hurricanes Irma and Harvey.
Cable news and the Weather Channel almost tripled their audiences in prime time and grew fourfold during the day, according to data from the networks, drawing fans away from football. Thursday Night Football was down 13 percent, and Sunday games on Fox and CBS also declined. Sunday Night Football on Comcast Corp.’s NBC, featuring the arch-rival New York Giants and Dallas Cowboys, was a rare bright spot.
A drop in viewing last year caused consternation at league offices and the major media companies that count on the NFL to deliver the biggest audiences on TV. Executives blamed several factors, led by interest in the presidential election and a poor slate of games. Pro football drew $4.2 billion in regular season ad sales last year, according to Kantar Media and SMI Media Inc.
Eager to get off to a good start this year, the league responded by scheduling more appealing match-ups early in the season. That didn’t work last week, and networks are now pointing to the weather.
King rejects the weather excuse, and I’m sure some people are boycotting the NFL both in support of and against Kaepernick, but if you watch the video, media investor and businessman Leo Hindery, Jr makes a case that cord-cutting among the younger generations is a looming disaster for all sports programming.
“You have a youth generation coming up whose attention spans are shorter, and the devices they use are different, they don’t sit on couches and buy bundles of programming. … The young person today looks at the NFL as over-commercialized, too many advertisements, too little relative action vs alternative, 3 1/2 hours to watch an NFL game tonight that didn’t start until 8:30, most of us can’t stay up until 11:30. … Once you give viewers a choice of a la carte or voluntary programming, only watch what you want to watch, only pay for what you watch. We grew up in an industry that for decades was, ‘you ate what I serve, you pay what I charged’.”
Hindery notes that ESPN has dropped from 100 million households to 88 million in ten years. He expects a crash in sports revenue.
I’m not sure if there is a satisfactory outcome for either of these boycotts. The NFL can’t afford to lose their white apologist viewership or their woke black viewership, and sadly the police aren’t likely to stop shooting people of color. Add in the growing concern over concussions and lasting brain damage in football, and I frankly wonder whether the NFL may be doing Kaep a favor in the long run.